Simon’s posterous

Coolhunting's cool network

At the Coolhunting talk in Sydney last week, their editor Tim Yu talked about an ad network they are setting up amongst like-minded sites. Putting the  media potential of this to one side, it was a pretty interesting bunch of sites that ticks all the boxes for staying up with what’s going on in fields that we’re all interested in - fashion, music, graphic design, product design, art, architecture etc. I dropped Tim a note to get the list of sites, and here it is. Probably worth bookmarking a few of them:

anthemmagazine.com
beautifuldecay.com
behance.com
coolhunting.com
formatmagazine.com
nickydigital.com
inhabitat.com
jcreport.com
lostateminor.com
selectism.com
hypebeast.com
psfk.com
refinery29.com
streetpeeper.com
thisnext.com
superfuture.com
vmagazine.com
likecool.com
yatzer.com



Click Here View photos of singles in your area

Loading mentions Retweet

Comments [0]

Telecommunications enters the cloud

It launched a couple of months back, but the GoogleVoice platform is certainly an interesting innovation from the Google team. The video explains it better than I can, but in essence it's doing for voice calling what cloud computing has done to data accessibility. Neat little animation too.

Loading mentions Retweet

Comments [0]

Not sure about the song, but the clip’s awesome Posterous Post

This music video was shot for Sour’s ‘Hibi no Neiro’ (Tone of everyday) from their first mini album ‘Water Flavor EP’. The cast were selected from the actual Sour fan base, from many countries around the world. Each person and scene was filmed purely via webcam. It looks simple on the surface, but the more you watch it, the more you realise how cool it is, and how complicated it (probably) was. I think it’s a pretty cool example of being creative with a pretty everyday item, like a webcam.

Enjoy

Loading mentions Retweet

Comments [0]

The Uniform Project

Interesting idea for a fundraising campaign - http://www.theuniformproject.com/


The woman running it has pledged to wear one dress for one year as an exercise in sustainable fashion - with different adornments to keep some variety going. She’s also requesting donations of accessories to help with the project.
At the very least I think all our wives and girlfriends could learn something from it.




Loading mentions Retweet

Comments [0]

Jeans for comment: @ispylevis twitter sampling campaign

I joined twitter sometime last year and didn't necessarily know where it was going or what it had to offer. I got more active though around February (when I had a little more time on my hands - suddenly), partly under the pretense of exploring how brands where using it to reach their market. 

It was obviously useful from a customer service point of view, and for monitoring the conversations about your brand, but it's been good to see a few more inventive approaches lately. I just finished many days of distraction and lost sleep participating in the Terminator Salvation launch twitter game - http://twitter.com/Resistance2018 - but despite the rather lengthy commitment, it looks as though the reward was little more than a thanks for participating - even for the top 10 (I finished a credible 12th). Surely there could have been an in-season double pass for the top 20 or so! That said, I'll undoubtedly go and see the film when it launches here.

But then @ispylevis came along (http://twitter.com/ispylevis), a catch me if you can-style game where the mysterious twitterer tweets out locations with pics and you have to find them and ask the question: "Are you wearing levis?" Get the right guy and he'll drop his pants and give them to you. It's a pretty simple idea, but for a brand that's struggled a little lately with the cool-factor, it's a good way to reach an influencer audience in engaging way. And obviously get people blogging about the brand too*.

So I'm sure there have been other good twitter-based promos going on. Which ones have you seen? 

*At this point, I should probably come clean and reveal that I managed to catch @ispylevis outside the MCA today and picked up a pair of 568 skinny's. Consider this my admission of "jeans for comment". 

Loading mentions Retweet

Comments [0]

Awesome repository of all things type

 
http://welovetypography.com/

Got onto this site via the tweeter FFFFIND courtesy of FFFFOUND: a place to bookmark and savour quality type-related images and quotes. 

Handy search function too. Check it out.



Loading mentions Retweet

Comments [0]

Interesting piece of street art

The guys at Watermark sent this around in their newsletter

" Graffiti artists in Australia are replacing the usual graffiti scrawl and have upgraded to 'street art' with the arrival of some unusual framed work on street walls.

Phillip spotted this unique artwork in Surry Hills and thinks it might be a piece by artist Philip James Frost who recently exhibited in the area. It’s painted onto a piece of pigskin (at least we think it’s pig skin “tan me hide when I’m Dead Fred!), framed and glued onto the wall with industrial adhesive."

Betcha a few people have tried to get it off the wall to take home with them.

Loading mentions Retweet

Comments [0]

Cover versions

Found this awesome flickr set courtesy of Brand DNA - http://branddna.blogspot.com/ - classic album covers reworked as vintage penguin paperbacks. Love it, want the whole set, but especially these ones.




Click Here View photos of singles in your area

     
Click here to download:
Cover_versions.zip (1119 KB)

Loading mentions Retweet

Comments [0]

My thoughts on what T-mobile did next

Many people might be familiar with T-mobile Dance event from earlier this year – 11 million views might not be Susan Boyle level, but hey, it's still pretty good.

On the weekend they had their second event – a massive singalong of "Hey Jude" in Trafalgar Square.

My thoughts? Well, it’s ... sweet, and I’m sure was wonderful for the people there - here are some of the reactions

But has it lost a little of its joy by shifting from a “spontaneous” event to something they’ve spruiked beforehand – even if it was a surprise what they were going to do?

Watched the teaser/invite not sure how I feel about the epic s’track/big event feel. Kind of smacks of trying to wring more branded value out of it, when they should have kept it low key and surprising.

And what’s the deal with Pink? Has she signed up a deal with a Telco in all the major markets or something?

(If they’d got Paul McCartney there that would have been something.)

Hey, it’s Monday - I’m feeling a little cynical ...

Loading mentions Retweet

Comments [0]

Cops can't solve your problem? joehunter.com.au

Noticed these bill posters around over the last few days and I have to say I was quite intrigued by them. Very bold, simple graphics - and quite arresting statements (no pun intended). Finally got around to following up on them and having a look at the site - http://joehunter.com.au


Turns out to be for a new pulp crime novel featuring a protagonist named Joe Hunter. Given the lack of imagination that seems to go into most book launches, I have to give this one marks for trying. But unfortunately it could have gone so much further in a couple of ways. Firstly, while the landing page continues the gag, the clickthrough to a static page featuring the book and a summary - off every link - left me extremely disappointed. 

They why not get some dialogue going: through the site or the the mobile number; maybe even an opportunity to follow Joe Hunter on Twitter? 




   
Click here to download:
Cops_cant_solve_your_problem_j.zip (260 KB)

Loading mentions Retweet

Comments [0]